Johnnie Walker Red Label was launched in its current form by brothers George and Alexander Walker in 1909, though it had existed as Walker's Special Old Highland Red Label for some years previously. Alexander blended type of whisky which is more suited to mixing with soda than the heavier, more old-fashioned whiskies, and named it after his grandfather, who had started the family business in 1820.

The nose is quite pungent and full. There are notes of heather roots, cut herbs, a touch of fresh fruits and honey. The palate is quite full and rich. There are notes of malted barley and potpourri, a touch of winter spice and fruitcake. The finish is quite long and pungent, there is a good smoke note with a touch of oak.